evaluation (part 6) How did you attract/address your target audience?

Our audience was 15-30 year old white males, I think we have reached that audience as it is we researched into which age range a thriller film would most appeal to and that was the age barrier which came up. We found that 15-30 year olds are the most sociable age group so that way many people would hear about our film as they would spread the word with social media, texting and genuine social activities. During planning our production we thought of the genre first and started to research more into what kind of people would consume our film; age range, class and gender. Also throughout the editing stage of the production we asked people of our age range their opinions on our sequence and they really liked it so I think that thriller is the best genre for the age range.

We had mostly positive feedback in response to our rough cut sequence which made us realise how well this would work after we fixed the things in which people thought there was room for improvement. For example, “some shots were too long” we went back and shortened them down so that the pace was faster and would have an easier sequence to watch. Some people said it reminded them of ‘Se7en’ and was “too much like se7en” which weren’t negative comments in my eyes as that was our inspiration. In the audience feedback the most positive feedback was on the fonts, the positive comments  helped us improve our sequence as it was from age range we was trying to appeal to, meaning that we knew exactly what we needed in our sequence.

The only thing that was the least successful was the shot lengths which we sorted out reasonably easily. Personally I don’t think that it could be improved as the shot lengths are perfect along with the fonts and music. Overall I think we attracted the target audience well and was very successful with our title sequence.